1. 📴 Mistake: Thinking SMS Is Dead
Some say “SMS is old school”, but trust me — it’s still one of the most opened marketing channels out there!
- Fix: Use SMS for flash sales, OTPs, appointment reminders, and urgent updates. It cuts through the noise fast! ⚡
2. 📃 Mistake: Sending Long, Boring Texts
No one’s gonna read a full essay on their phone 😴
- Fix: Keep it short, punchy, and action-based. Add a CTA like “Click to Buy Now” or “Use Code 25OFF”.
3. 🚫 Mistake: Sending Messages Without Permission
Spammy texts? Big no-no. That’s how you get blocked or reported. 🚩
- Fix: Always get opt-in consent. Run contests, website popups, or QR codes to build a clean list. ✅📲
4. 🕒 Mistake: Blasting at the Wrong Time
Sending a promo at 1 AM? People will just 🙄 and delete it.
- Fix: Schedule SMS at peak hours (like 11 AM or 6 PM) when people are most active. 🕐🔥
5. 📉 Mistake: No Follow-Up Strategy
One message and gone? You’re missing out on conversions.
- Fix: Use a 3-step SMS flow — Teaser → Reminder → Final Call. Think of it like a countdown! ⏳📲
6. 🧠 Mistake: Not Integrating with WhatsApp or Email
Only using SMS is like playing cricket with one hand. 🏏
Fix: Mix SMS with WhatsApp & Email for a solid omnichannel game. Hit from all sides! 💥📧📞
7. 🧾 Mistake: Not Using SMS for Transactional Updates
Some brands only use SMS for promotions and ignore important customer updates.
- Fix: Use SMS for order confirmations, shipping updates, OTPs, and payment alerts — customers LOVE real-time info! 🚚💳
8. 👩🦱 Mistake: Treating SMS as a “One-Time” Campaign
Some brands use SMS once and forget it exists.
- Fix: Plan a monthly SMS calendar just like your Insta posts — consistency = mindshare 💡📆
9. 💔 Mistake: Ignoring Emotional Hooks
Dry messages don’t connect with people.
- Fix: Add emotion or urgency like “Last chance to save 20%!” or “We miss you — come back with this offer!” ❤️🔥
10. 📲 Mistake: No Brand Identity in SMS
If it looks like a random number texting me, I’m not trusting it 😅
- Fix: Add your brand name at the start or end of the message. E.g., “[Karmbhoomi]: Hey! Your site visit is today at 5 PM.” ✅🏡