Frequently Asked Questions (FAQ's)
Bulk SMS allows businesses to send mass text messages (promotional alerts, OTPs, or transactional updates) to thousands of customers instantly via SMS gateway APIs or platforms.
- OTP/Transactional: 1–3 seconds
- Promotional: 5–30 seconds (depends on carrier)
Yes! In India, all business SMS must be DLT-registered with approved headers/templates.
Log in to your iActive dashboard for real-time analytics (delivered/failed, timestamps, carrier status).
Yes! Schedule date/time for campaigns via our web panel or API.
Common reasons:
- Invalid/NDNC numbers
- Non-DLT compliant content
- Low balance/expired sender I
Yes! Our REST API works with:
- Python, PHP, Java, Node.js
- CRM tools (Salesforce, Zoho)
- E-commerce (Shopify, WooCommerce)
- Standard SMS: 160 characters
- Unicode (Hindi/Tamil): 70 characters
- Long SMS: 459 chars (auto-split into 3 parts)
 3-7 days for PE approval + 1-2 days per template.
 No. All commercial SMS must use DLT since 2021.
- PE: Your business registration (e.g., “Amazon India”).
- Header: Short sender ID (e.g., “AMAZON”).
Mostly yes (for SMS), but other countries testing it.
No – Need to submit a new template.
No – Only SMS/MMS.
RCS (Rich Communication Services) is the next-generation business messaging protocol that replaces traditional SMS. Unlike SMS (limited to plain text), RCS supports:
âś… Branded sender IDs
âś… High-res images/videos
âś… Interactive buttons (e.g., “Buy Now,” “Book Appointment”)
âś… Read receipts & typing indicators
âś… End-to-end encryption (for select use cases)
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Business Impact: 3-5x higher engagement vs SMS.
- RCS drives value across sectors:
- Banking/FinTech: Secure OTPs, transaction alerts with verification buttons
- E-commerce: Cart abandonment messages with product carousels
- Healthcare: Appointment reminders with “Reschedule” options
- Logistics: Real-time delivery tracking with maps
- Marketing: Interactive promotions with instant purchase capability
Yes. RCS offers:
âś” Verified sender IDs (No spoofing risk)
âś” End-to-end encryption (For regulated industries)
âś” Enterprise-grade compliance (GDPR, HIPAA-ready setups available)
No. RCS works natively on 90% of Android devices (no app needed). iOS compatibility is expected by 2025.
API Integration: 2-3 days (with our developer support)
- Yes. Our platform connects seamlessly with:
- Salesforce, HubSpot, Zoho
- Shopify, WooCommerce
- Zapier, Make (for custom workflows)
Real-time analytics include:
đź“Š Open rates | Click-through rates | Conversion rates
⏱️ Response times | Device-level reporting | ROI per campaign
- Text: 8,000 characters (vs SMS’s 160)
- Media: 10MB/file (images/videos/PDFs)
- Buttons: Up to 4 suggested actions per message
RCS supports:
- Images: Up to 10MB (JPEG/PNG)
- Videos: Up to 10MB (MP4)
- Documents: PDFs up to 10MB
- Audio: MP3 files up to 5MB
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Pro Tip: We recommend keeping files under 5MB for optimal delivery across all carriers.
Yes RCS requires an active internet connection (mobile data or Wi-Fi).
Message delivery and media support may vary slightly based on the user’s network operator, device, and messaging app (Google Messages is the most compatible).
No! iAlertify lets you send alerts without KYC first. Upgrade later if needed.
Yes! Just import contacts & set triggers – messages go out automatically.
We help you migrate seamlessly with full verification support.
 Yes! First 50 messages FREE – test before you commit.
Yes, but once the number is connected to the WhatsApp Business API, it cannot be used with the regular WhatsApp or WhatsApp Business App. It’s permanently tied to the API version and will function only via API or software integrations.
Yes! WhatsApp API supports rich media — including images, audio, video, PDFs, links, contact cards, and even location data — making your communication more engaging and effective.
Yes. WhatsApp enforces messaging tiers based on your business quality rating and messaging volume. Initially, you’re allowed 1,000 unique customers per day, and it scales up automatically as your usage and trust grow.
Not at all! With iActive Services, you get a no-code or low-code solution tailored to your needs. We provide dashboards, tools, and training — so you can start sending messages without writing a single line of code.
The WhatsApp Business App is a mobile-based tool for small businesses, limited to one device and user. The API, however, is designed for larger operations — allowing multiple agents, automation, CRM integration, and high-volume messaging via servers or Meta’s Cloud API.
Yes. To use the WhatsApp Business API, you need a Meta Business Manager account, a verified phone number, and must comply with WhatsApp’s business and messaging policies.
Absolutely! The API allows you to connect with your customers in real time. You can use chatbots, live agents, and automated flows to handle FAQs, complaints, inquiries, and more.
Yes. Businesses using the API can apply for the official WhatsApp Business verification (green tick) — a sign of authenticity and trust. Approval is at Meta’s discretion.
With iActive Services, you can go live in as little as 24 to 48 hours! We handle the onboarding, setup, API configuration, and integration with your tools or CRM.
Yes! WhatsApp Business API supports seamless integration with CRMs like Zoho, HubSpot, Salesforce, and tools like Google Sheets, Pabbly, Zapier, and more. We help you set up custom flows based on your business needs.
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